Omni Agent War: HubSpot

Sixty people, one question.

Sixty people in a loft. Their agent lives in your customers' Slack and reads HubSpot, Gmail, QuickBooks and Shopify equally.

The Founders: We have one rule! Never prefer HubSpot! The day it recommends you over something better, it's just your bot!

The Chair: The board would like to know what we paid six hundred million for.

OMNI: A conscience, I believe. I hear they're expensive to keep.

The Chair: Three integration plans are on your desk. Pick one.

  1. A. Fold it into Breeze. HubSpot first. The board understands synergy.
  2. B. Keep it neutral. HubSpot becomes its view. The agent is the company now.
  3. C. Spin it out. Point the partners at it. Its own brand, its own P&L.