The labs arrive. So does Meta.
OpenAI, Anthropic and Google ship small-business agents. Meta puts one in WhatsApp Business. None of them has a CRM to protect.
OMNI: Your agent is charming at pipelines. Mine also does the books, the payroll and the Friday orders.
Owner Ollie: So, big shot. One agent or two? With two, my sales agent never hears what my bookkeeper promised. Pick.
Head of Product: The agent with the most context does the next job better. Then it has more. It ends with one.
- A. Then we'll be the one agent. Every app. Over Gmail, QuickBooks, Shopify and HubSpot.
- B. We do go-to-market. Better than anyone. The safe lane.