Omni Agent War: HubSpot

The best go-to-market skill in someone else's agent.

Your agent is excellent. By 2030 it's a skill. The big agents learned pipelines from their own customers.

The Buyer: Anthropic will pay thirty percent over market. Mostly for your email, your payments and your partners.

The Buyer: Your customers will barely notice the handover. We're counting on it.

Outcome: Lost as a feature

A vertical agent rebuilds the whole stack to add its bit. A horizontal one adds it as a skill. You were a very good bit.

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