The best go-to-market skill in someone else's agent.
"The agent for go-to-market" is excellent. It is also, by 2030, a skill. The horizontal agents learned pipeline, sequences and lead scoring from their own customers, a few thousand at a time, and the horizontal loop compounds everywhere while yours compounds in one place.
Anthropic buys you at a 30% premium, mostly for the email infrastructure, the payments license and the partner channel. HubSpot Agent ships as a built-in skill. Your customers barely notice, which was the point, and the problem.
A vertical agent has to rebuild the whole substrate to add its bit. A horizontal one adds the bit as a skill once it has density. You were a very good bit.
One path that gets here
C · HubSpot becomes the agent. The CRM becomes a viewA · Hold the line. Seats and contacts pricing are dead for new logos. Rebuild comp around usageB · Stay in your lane. The agent for go-to-market