You own 60% of the thing that ate you.
The spinout runs on usage pricing from day one, with Docusign's 1.9 million customers as its first channel and no seat quota to defend. By 2029 it serves 60,000 businesses, half of them never Docusign customers. By 2030 it's worth more than its parent.
The Founders: We kept our promise! It never once recommended Docusign! Mostly because Docusign is now a skill it calls.
Where you landed: The relationship
You couldn't lead the pricing transition inside the P&L, so you moved it outside. The parent shrank. The child owns the relationship. This is what buying a neutral agent looks like when the acquirer actually lets it stay neutral.
One path that gets here
D · Buy a neutral omni agentC · Let it run as a separate brand with its own P&L