You own 60% of the thing that ate you.
Usage pricing from day one. 60,000 businesses by 2029. Worth more than Docusign by 2030.
The Founders: We kept our promise! It never once favored Docusign!
The Founders: Mostly because Docusign is just a skill it calls now.
OMNI: It calls me too, but only when I'm the best. I find that rude.
Outcome: Won the relationship
You couldn't change pricing inside the company, so you changed it outside. The parent shrank. The child won.