Every agent writes to you. Nobody opens you.
Four agents per customer now write to your CRM. Write traffic is up fivefold. The data has never been cleaner.
The CFO: Revenue per customer is down twelve percent! Agents don't buy seats. They don't even say thank you!
The CFO: And two of them stopped writing to us. They built their own stores. Is that bad? That's bad.
OMNI: Bad is a strong word. Your schema was an excellent teacher. I took notes.
Head of Product: The agent doesn't kill the database. It kills the vendor of it. We're the vendor.
Head of Product: What it can't build in an afternoon is fifteen years of email that lands. So what do we sell?
- A. Then we sell what lands: email, payments, consent. A utility. Smaller, and hard to copy.
- B. We see every write. Build the agent on that. The record becomes the relationship.
- C. Then every agent pays us per write. A toll on every pipeline update.