Omni Agent War: HubSpot

Customers love it. Your partners want you gone.

HubSpot Agent lives in Slack, WhatsApp and text, and it sets itself up. Pilots convert at 64 percent. Then the partner council walks in.

Partner Council: HOLD IT! We lived on setup! Your agent sets itself up! What exactly are we supposed to sell?

Partner Council: Four of the top ten just signed with Salesforce! And every deal you close kills twenty-five seats!

OMNI: No admin, no IT, no consultant. I'm told I'm very easy to install.

Head of Product: They're loud. But they know every one of those businesses by name. The agent doesn't, yet.

  1. A. Hold the line. Pay reps on usage. Two bad years. Lose some partners.
  2. B. Then you teach the agent. Paid per business onboarded. Thousands of people who know each business.
  3. C. Fine. Charge per seat on top. The partners stop yelling. For now.