Credits are a hit. So is Gmail.
The CFO: HubSpot Credits added seven points of net revenue retention! Seven! I've already told the analysts!
On the wall screen, Gmail's agent draws a sales pipeline straight from the inbox. Free. No CRM behind it.
The CFO: That's a Gmail toy, though. Starter customers won't leave us over a toy. Will they?
OMNI: HOLD IT! They won't leave. They'll simply stop arriving. I already live in their inbox.
Head of Product: It's right. They still want a pipeline. They'll take it from whatever already has their context.
- A. Make our free CRM agent-first. Bundle Credits into Pro. Win inside our own walls.
- B. Stop fighting Gmail. Open the record to every agent. Late and expensive. But honest.
- C. Kill seats and contacts. We become the agent. A year late. The partners will notice.